Association of Indian Technology Sales Professionals™ (AITSP) Company Profile

Background

The Association of Indian Technology Sales Professionals™ (AITSP) is India's premier and exclusive membership-based organization dedicated to technology sales professionals. Established to empower, connect, and inspire individuals across all career stages in technology sales, AITSP serves as a dynamic platform for learning, professional recognition, and community engagement. Its mission is to elevate the standards and success of technology sales in India through comprehensive development programs, exclusive events, and lifestyle benefits.

Key Strategic Focus

AITSP's strategic focus encompasses:

Learning and Development: Offering a suite of training programs, workshops, webinars, and certification courses to keep members at the forefront of technology sales.

Professional Recognition: Celebrating member achievements through awards and certifications, enhancing professional credibility and motivation.

Exclusive Events: Hosting industry conferences, seminars, networking mixers, and career fairs to facilitate connections with thought leaders and peers.

Community Outreach: Engaging in initiatives like volunteering programs and educational workshops to contribute positively to society.

Lifestyle Benefits: Providing members with discounts on technology products, health and wellness programs, and special offers on travel and entertainment.

Financials and Funding

As a membership-based organization, AITSP's financial model is primarily supported by membership fees. The association offers various membership plans tailored to different professional levels:

Executive Membership: ₹499 per year, designed for early-stage technology sales professionals.

Professional Membership: ₹899 per year, aimed at experienced technology sales professionals.

Leader Membership: ₹1,499 per year, for sales leaders seeking recognition and access to major conferences.

Sales Coach Membership: ₹999 per year, tailored for sales coaches and enablement professionals.

Student Membership: ₹999 per year, for graduates or freshers considering a career in technology sales.

Pipeline Development

AITSP is committed to the continuous development of its certification programs to cater to professionals at various career stages. The current and upcoming certifications include:

Certified Technology Sales Executive (CTSE®): Designed for individuals considering or beginning a career in technology sales.

Certified Technology Sales Professional (CTSP®): Targeted at mid-level professionals seeking to advance their expertise. (Coming Soon)

Certified Technology Sales Leader (CTSL®): Aimed at seasoned sales leaders looking to solidify their leadership credentials. (Coming Soon)

Certified Technology Sales Trainer (CTST®): For professionals aspiring to train and mentor others in technology sales. (Coming Soon)

Technological Platform and Innovation

AITSP has developed the ICE™ Sales Framework, a proprietary model tailored specifically for technology sales professionals. This framework is structured to enhance the effectiveness and efficiency of the sales process, enabling sales teams to deliver customized, impactful technology solutions that drive client satisfaction and business growth.

Leadership Team

Santhosh Srikant: Founder & CEO.

Suneet Manish Bhargava: Co-Founder.

Amit Chatterjee: Advisory Board Member. A seasoned sales leader with over 15 years of C-level experience, specializing in business strategy, fundraising, and talent development.

Somya Shahi: Advisory Board Member. A distinguished strategy and growth professional with a strong academic background and success in driving business excellence across global markets.

Leadership Changes

In September 2024, AITSP expanded its advisory board by appointing Amit Chatterjee and Somya Shahi. Their extensive experience and strategic insights are expected to significantly contribute to AITSP's mission of empowering tech sales professionals in India.

Competitor Profile

Market Insights and Dynamics

The Indian IT and Business Process Management (IT-BPM) industry is a significant contributor to the country's economy, with revenues estimated at $253.9 billion in FY2024. The sector employs approximately 5.4 million people as of March 2023.

Competitor Analysis

NASSCOM: Established in 1988, NASSCOM is a non-governmental trade association representing India's technology industry. It focuses on policy advocacy, industry knowledge dissemination, and skilling initiatives.

IT Sales Community: A global platform prioritizing IT sales evolution, offering resources and networking events for IT sales professionals worldwide.

ITSEA (Information Technology Sales Elite Academy): Provides comprehensive training and certification programs for individuals aiming to excel in IT sales, with a focus on AI-driven digital transformation.

Strategic Collaborations and Partnerships

AITSP collaborates with industry leaders and experts to enhance its offerings. The addition of seasoned professionals like Amit Chatterjee and Somya Shahi to the advisory board exemplifies AITSP's commitment to integrating diverse expertise into its strategic initiatives.

Operational Insights

AITSP differentiates itself by offering a holistic approach to supporting technology sales professionals at every career stage. Its exclusive focus on technology sales, combined with tailored membership plans and a proprietary sales framework, positions it uniquely in the market.

Strategic Opportunities and Future Directions

AITSP aims to expand its certification programs and membership base, further solidifying its role as the leading association for technology sales professionals in India. By continuously evolving its offerings and fostering a vibrant community, AITSP is well-positioned to drive innovation and excellence in the technology sales sector.